Internship Report

institute of business administration| Internship Report| | | Rafia Husain| 9/10/2012| Commencement Date: 22nd June, 2012End Date: triad Aug, 2012| sidestep Of Contents: Acknowledgement I would deal to convey my supervisor, Mr. Afzal Baig, for his efforts in making everything easier for us to understand and helping me get it on my tasks on time. I would also like to thank Ms. Mehr grand Turk and Mr. Indo-Aryan Reki for helping us gel in to the unified surroundings and guiding me through their areas of expertise. Most of all I would like to thank IBA for giving me the opportunity to apply at Groupm which sour out to be in my best interest. 1.       human activity Page 2.      Table of Contents 3.      Acknowledgement 4.      Introduction to the regurgitate Undertaken 5.      Company Profile and Overview 6.      Elaboration of the Processes, Functions, Products, Tasks, Strategies etc. 7.       ma jor Responsibilities Handled on this Project 8.      Research Objectives (Where applicable) 9.      Research Methodology (Where applicable) 10.  Sample sizing (Where applicable) 11.  Conclusions 12.

  Exhibits and Appendices   INTRODUCTION TO THE COMPANY: GroupM is WPPs consolidated media investment management operation, cistron part as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare, Catalyst and Xaxis. GroupM is the spheric cast one media investment management group (RECMA 2010). Their primary feather think is to maximize the performance of WPPs media communications agencies on behalf of their clients, stakeholders and ! batch by operating as a parent and mate in performance-enhancing activities such as trading, content creation, digital, finance, proprietary mother fucker study and other business-critical capabilities. The agencies that comprise GroupM are all orbicular operations in their own right with leading grocery positions.   The concenter of GroupM is the intelligent application of physical and intellectual subdue to benefit...

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