Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing consultant hired to rate Intuits operation and provide guidance for the future. Using the discipline in the case, conduct a situational analysis and offer recommendations for adjacent steps. 1.Executive Summary *QuickBooks is a stable, successful product with more than 3 million small- championship users (4,5 millions good market). It sections 85% of retail sales. only 1 million rude(a) QuickBooks packages and upgrades are sold each year. in spite of these positive points QuickBooks has two major(ip) problems: *The dominant position allowed little board for future produce of QuickBooks. *Absence of an online strategy is market share risky in a high growth and closely Internet market. A sassy police squad has started to mount the online strategy and has found that small business companies seem to deem a high leadingness to use online procural and electronic postal service. The team has faced with a macros copical dilemma: expose in-house the e-services risking being slow to offer them to the market and live style to the competitors. Or, in place to be faster, to force strategic partnerships with actual players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a high quality and stable software. How partners send word assure the same level of quality? *QuickBooks is famous for its customers wear. confrontation aside the partners assure same high level support? Its precise important to reach the market as in brief as possible because of the competitors, but its also important to hold dear the Intuits station from risky partnerships. In order to find a good compromise between these two opposite visions a precise material has been put in place to favour partners. A new cross-functional team will support and will handle the new e-services/partnerships department. 3 distinguishable levels of partnership book been id entified: light, co-branded, ! If you want to get a full essay, order it on our website: BestEssayCheap.com

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